Block Party

Middle of the summer, climbing gyms often struggle with attendance and membership purchases. The Block Party was designed to remind both members and non-members to come out to the rock climbing gym. At this event, we offered a one-day-only no initiation fee membership, successfully selling 41 memberships, with 67% of attendees being non-members.

The event's main feature was a wacky obstacle course that was perfect for any climber or non-climber to attempt. To keep people in attendance for the whole event, I planned mini-challenges every hour. Through my experience, I’ve learned that people love competing against strangers in activities like who can hold a plank the longest. Each challenge winner was awarded a prize from a vendor at the event.

Photo Credit: Hunter Smith, James Wooldridge, Carly Egnew