The 13th Floor

Clayton’s annual Halloween celebration is our largest and most anticipated event of the year. With a theme that changes annually, this year we transformed the space into a classic haunted hotel—giving members and the public endless inspiration for creative costumes. Guests enjoyed an open bar, elevated bites, and a variety of spooky surprises throughout the night.

Behind the scenes, our goal was to significantly reduce operating and production costs while maintaining an unforgettable experience. By leveraging our in‑house AV partner, Encore, instead of outsourcing, and collaborating with our Food & Beverage Managers to streamline the cocktail menu from eight options to four, we focused on quality without unnecessary spend. I also curated entertainment that could captivate guests for hours, ensuring the energy stayed high from start to finish. These strategic decisions resulted in a 50% reduction in costs while still delivering an immersive, elevated event for all attendees.

Videography: Hunter Smith
Photography: Daniel Brenner